Bridging Brand Recognition and Consumer Engagement

Leveraging Organic and Paid Campaigns to Build Awareness and Drive Engagement in a Competitive Market

Shoppers Drug Mart, a household name in Canada, faced challenges in effectively engaging with their audience on Instagram, despite their broad brand recognition. With the social media landscape rapidly evolving post-pandemic, they sought to optimize their strategy to build product awareness and foster deeper engagement with both existing and new customers. Our goal was to help them navigate these changes and strengthen their digital presence on Instagram.